Most marketers think advertising on platforms like Hotstar, Zee5, Hulu or SonyLiv is only for large brands with massive budgets. Not anymore.

Thanks to programmatic CTV, brands of any size can now run video ads on streaming platforms, with performance style targeting, budget controls and measurable results.

Here is what makes CTV attractive for SMBs:

• Minimum spends can be as low as 2 to 5 lakhs when bought programmatically, unlike TV sponsorships that require crores.
• You can target like digital ads, by city, income bracket, interests, device type or even frequent travellers or online shoppers.
• Viewability is near 100 percent as users cannot skip ads like on YouTube.
• You can track performance, with website visits and conversions linked to CTV exposure.

Brands across D2C, finance, auto and real estate are now using CTV not just for awareness, but for retargeting and lead generation. If you are already running video ads on Meta or YouTube, you are halfway there. Shifting a small portion of that budget to CTV could deliver higher impact at a similar cost.

Curious about the cost of your first CTV campaign? We can create a sample plan for you within 24 hours.